Marketing & Data AnalyticsFull case study

Go-Insights

Marketing anomaly-detection SaaS across Ads, Meta, GA4, and Shopify

Problem

Marketing teams running spend across Google Ads, Meta, GA4, and Shopify find out about tracking breaks, spend spikes, and conversion drops days later, usually from a client, not their own tooling.

Solution

DuskByte built Go-Insights, a monitoring and anomaly-detection SaaS that ingests data across Google Ads, Meta, GA4, and Shopify and pushes real-time alerts into Slack and Teams the moment something looks wrong.

Outcome

Go-Insights monitors millions of dollars in ad spend in production. It's also DuskByte's own proof of prior art in marketing AI/analytics systems: the direct evidence behind our AI-accelerated claim, and quiet groundwork for a DuskByte SaaS product of our own.

Results for Go-Insights