Lead area
Tax, appraisal, CRM and lead-gen infrastructure for real estate teams.
One client relationship, Chandler Crouch, starting with FreeTaxProtest, grew into tax protest, CRM and appraisal automation infrastructure now running for tens of thousands of homeowners.
What we understand that generalists don't
County appraisal-district data and the hard, non-negotiable deadlines around tax protests
IDX feeds and MLS integration behind lead-generating agent sites
Commercial appraisal report workflows, from comparable-property databases to Word/Excel add-ins
CRM and marketing automation built around real estate lead flow, not generic sales pipelines
Relevant case studies
Shipped work in Real Estate & PropTech
Real Estate & PropTech · LegalTech
FreeTaxProtest
Property tax protest infrastructure for 90,000+ homeowners
90,000+ homeowners represented per cycle75% less manual valuation research+150% qualified leads after launch100% uptime at peak-season scale
Read case studyReal Estate & PropTech
ChandlerCrouch
CRM, automation, and SEO for a real estate brokerage
Read case studyReal Estate & PropTech · Document Automation
StartDeck
Document automation SaaS for commercial appraisers
50-70% faster document creation100% elimination of 3rd-party eSignature costsWorking software in weeks, full platform in six months60% faster onboarding
Read case studyReal Estate & PropTech
EasyAgentPro
IDX-powered real estate LeadSites with CRM and marketing automation
Read case studyReal Estate & PropTech
ShowingPrep
Real estate showing-prep workflow (beta)
Real Estate & PropTech · Google Workspace
StartDeck Writer
Google Workspace add-on for commercial appraisal reports
Read case studyBuilding something in Real Estate & PropTech?
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